Business Story: Jen Birge, Registered Dietitian

by Dawid Furman
Jen Birge, Registered Dietitian

What’s your business and who are your customers?

I help women 40+ identify the exact foods that are causing their inflammation and insulin resistance so they can lose weight for good without following a restrictive diet.

Explain your experience and how you use it to help clients.  

I’ve been through menopause myself and have helped many women that are approaching or going through menopause lose weight by helping them identify food sensitivities and avoid foods that are increasing their glucose/insulin levels. Insulin resistance makes weight loss almost impossible, and many times women don’t know they have it because it doesn’t always show up in their yearly lab work. Women don’t need to experience extreme hot flashes, fatigue, brain fog and all the other nagging menopausal symptoms. I can help!

What areas do you practice in?

Heart Health, Mindful Eating, Vegan and Vegetarian, Other.

Tell us about yourself. For example, what first got you started working on your business, and what motivates you each day to do what you do?

I’ve been a diabetes educator and dietitian nutritionist for years and have always been fascinated with the connection between inflammation and insulin resistance/stubborn weight. I had prediabetes in my 30’s and was able to reverse it and then in my 40’s I was diagnosed with breast cancer and my treatment involved being put into “medical” menopause. It was very sudden and symptoms were immediate! Thankfully, I am a breast cancer survivor and now I get to help many women sail through menopause without extra weight!

What’s your biggest accomplishment as a business owner?

My biggest accomplishment is offering a 3-month program that actually works and is so effective, I offer a guarantee!

What’s one of the hardest things that comes with being a business owner?

I think the biggest challenge is the daily behind the scenes work we have to do as a business owner. I enjoy working with clients the most. Posting on social media, maintaining my website, advertising, etc. are all okay but not what I am excited to do every day – that’s helping people!

What are the top 3 tips you’d give to anyone looking to start, run and grow a business today?

1. Be consistent.

2. Have a business coach or belong to a mastermind group.

3. Offer quick results!


Company name: Targeted Nutrition, LLC

Location: Castle Rock, CO, United States







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