Business Story: Samantha Gianotti, Registered Dietitian

by Dawid Furman
Samantha Gianotti, Registered Dietitian

What’s your business and who are your customers?

I’m a Registered Dietitian and I run Nourished Beginnings. I focus on nutrition counseling to university students, women, and families.

Explain your experience and how you use it to help clients.  

I began my career working in the field of mental health and eating disorders, which has created my journey through supporting women’s health, through many stages of life. This background has given me the foundation to provide supportive, client-centered care using my professional and personal experiences.

What areas do you practice in?

Heart Health, Intuitive Eating, Mindful Eating, Sports Nutrition, Vegan and Vegetarian, Weight Loss, Weight-Inclusive

Tell us about yourself. For example, what first got you started working on your business, and what motivates you each day to do what you do?

I have always felt passionate about helping others and find that overlapping mental and physical health is an important and effective way to do so. I love food and being able to guide others to see the benefits and enjoyment of healthy eating motivates me.

What’s your biggest accomplishment as a business owner?

When clients are satisfied and pass along referrals. Knowing that they trust and appreciate my services is a great feeling.

What’s one of the hardest things that come with being a business owner?

Managing all of the non-clinical aspects and keeping up with regulations, technology, and business models.

What are the top 3 tips you’d give to anyone looking to start, run and grow a business today?

  1. Follow your passion and create a niche based on that. 
  2. Get creative and step outside your comfort zone.
  3. Be patient as you are starting and growing your business.


Company name: Nourished Beginnings

Location: London, Ontario, Canada





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