Case Study: Terri Rutledge, RD- Dartmouth, Nova Scotia
“The Dietitian Directory has been instrumental in helping me connect with my ideal clients. It’s like having a marketing team working for me around the clock, allowing me to focus on what I love most— empowering and supporting my clients in navigating feeding challenges and reducing mealtime stress and anxiety so they can nourish themselves with confidence.”
Terri Rutledge is a dedicated Registered Dietitian with a strong focus on nutrition for mental health and neurodivergence. Based in Dartmouth, Nova Scotia, she has been a member of the Dietitian Directory since 2020. Below, Terri shares her experience with the Dietitian Directory, detailing how it has transformed her practice and why other dietitians should consider joining this powerful online resource.
Terri’s journey into dietetics began in high school, driven by her passion for health and wellness. After completing her undergraduate degree in Dietetics at Mount Saint Vincent University, she pursued a Master of Science degree, focusing on public health nutrition and health equity. Her career has since evolved to specialize in mental health, neurodiversity, and eating disorders, making her a sought-after dietitian in these practice areas.
You can discover more information about Terri Rutledge, RD MSc on her website or inside the Dietitian Directory.
Market More Effectively with Dietitian Directory
“Before joining the Dietitian Directory, I faced significant challenges in marketing my services. Referrals were minimal, and I struggled to attract the right clients, especially during the pandemic when I decided to shift my focus to private practice. I realized that working for myself gave me a sense of ownership and pride, but I needed a better way to reach clients who could benefit from my expertise in mental health nutrition.”
Market More Efficiently with Dietitian Directory
“Since joining the Dietitian Directory, I’ve noticed a steady increase in inquiries from clients who are genuinely interested in the services I offer. Over the past three months, I’ve received several emails each month from potential clients who are specifically looking for consultations to address nutritional concerns related to mental health conditions or provide support with feeding challenges associated with ADHD and autism. These inquiries are generally a good fit for my practice, which has significantly improved the quality of my client base.”
Market More Effortlessly with Dietitian Directory
“The Dietitian Directory has changed the way I approach marketing. Marketing directories have become a crucial part of my online presence, driving 70-80% of my business through referrals. The directory’s ability to filter and search for specific dietitians and specialty areas has been invaluable in attracting clients who are looking for a dietitian practicing in my niche. It’s much more efficient than the time-consuming efforts I previously invested in social media marketing.”
Market More Constantly with Dietitian Directory
“The clients I attract through the Dietitian Directory are more likely to convert into paying clients compared to other platforms. My conversion rate is around 50%, which is slightly higher than other directories I’ve used. This higher conversion rate is likely due to the targeted nature of the directory, which ensures that clients who reach out are already familiar with my background and specialties.”
Market More Affordably with Dietitian Directory
“One of the most valuable aspects of the Dietitian Directory is how it positions Registered Dietitians as the go-to experts in nutrition. By highlighting specific focus areas, the directory helps potential clients understand the importance of working with a dietitian who specializes in their area of concern. This builds trust and credibility, making it easier for clients to choose the right professional for their needs.”
Looking to the Future
“As I continue to grow my practice, I’m excited about the potential to collaborate with other like-minded dietitians. My long-term goal is to open a virtual practice with multiple dietitians who are just as passionate about nutrition for mental health and neurodivergence. The Dietitian Directory will undoubtedly play a key role in helping me achieve this dream by connecting me with the right clients and colleagues.”
Sign Up With the Dietitian Directory and Get MORE...
Join Terri Rutledge, RD MSc and 101 Registered Dietitians inside the Dietitian Directory for an affordable monthly rate. Click here to learn about the benefits of becoming a member today.
