Case Study: Becky Bell, MS, RD- Gut Health & Weight Loss Dietitian
“I originally became a dietitian because I was interested in wellness in general and was on my own health journey. Once I got into undergrad and took the nutrition program, in my internship I fell in love with nutrition and how it helps patients in the hospital, as well as preventatively. I see food as medicine, and that drives my passion to help people transform their health on their own wellness journeys.”
“I started out helping people with chronic diseases, especially end-stage diseases. This inspired me to focus on the preventative side of care, optimizing wellness. My specialties are gut health and weight loss/metabolism. I became passionate about gut health after seeing many patients with gut issues being dismissed. When the gut is healthy, so many other things improve. Focusing on gut health naturally led to weight management, as a healthy gut supports a healthy weight. It’s truly transformative.”
You can discover more information about Becky Bell, MS, RDN, IFNCP, CLT on her website or inside the Dietitian Directory.
Experience with Dietitian Directory
How did you first hear about the Dietitian Directory, and what motivated you to join?
“I first heard about the Dietitian Directory from a colleague. I was interested in building local connections and growing my business in my community. During the early years of my private practice, I focused heavily on social media marketing, but eventually felt burnt out. I wanted to explore directory marketing as a new avenue for getting clients.”
How has the Dietitian Directory helped you connect with your target audience?
“The Dietitian Directory has made me more visible online, helping me attract my ideal clients.”
Marketing Impact
Before joining the Dietitian Directory, what challenges did you face in marketing your services?
“Primarily, the pressure to consistently show up on social media, which was incredibly time-consuming.”
How has the Directory changed the way you market your practice? Can you provide specific examples?
“This year, I shifted my focus to building an online presence and making in-person connections. Focusing on SEO has proven to be a better time investment for me than social media.”
Client Interaction and Conversion
Have you noticed a difference in the type of clients reaching out to you through the Dietitian Directory compared to other platforms?
“Compared to other platforms, clients coming through the Dietitian Directory seem more aligned with my specialty and ready to commit.”
What percentage of inquiries from the Dietitian Directory convert into actual clients, and how does this compare to your other marketing channels?
“It’s helped boost my online visibility and credibility, making me more attractive to the right clients.”
Efficiency and Convenience
In what ways has the Dietitian Directory made your practice more efficient?
“The shift toward focusing on SEO and my website over social media has been crucial for my marketing. On social media, people are often in the discovery phase, while those searching through Google are in the action phase and more ready to convert.”
How has the Directory streamlined the process of booking consultations and connecting with new clients?
“The streamlined profile and direct booking options make the process smoother and more efficient.”
Return on Investment
Can you share any specific successes or achievements you’ve experienced as a result of joining the Dietitian Directory?
“Being part of a list of dietitians in Denver helped me attract a highly motivated client who was a great fit for my practice. My first 10 months with Dietitian Directory yielded a 6 fold return on investment making the investment well worth it.”
How does the cost of membership compare to the benefits you’ve received, both financially and in terms of time saved?
“The cost of membership is minimal compared to the benefits. It’s a small investment for the SEO boost and online visibility that positively impacts my business.”
Overall Experience and Recommendations
What advice would you give to other dietitians considering joining the Dietitian Directory?
“Be clear about who you serve and the results you can offer clients in your profile. Take the time to fill out your profile thoughtfully to attract the clients you want.”
How would you describe the community and support provided by the Dietitian Directory?
“The communication has been great, and I’ve enjoyed connecting with other local dietitians.”
Future Aspirations
How do you see your practice evolving in the future, and how does the Dietitian Directory fit into your long-term goals?
“I’m planning to grow my small business by building local organic connections. The Dietitian Directory fits perfectly into my strategy of enhancing my online visibility and authority.”
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Join Becky Bell, MS, RDN, IFNCP, CLT and 104 Registered Dietitians inside the Dietitian Directory for an affordable monthly rate. Click here to learn about the benefits of becoming a member today.
