As Registered Dietitians, one of the challenges we face is finding clients – or rather, our clients finding us! To find a Dietitian, people typically ask their doctor for a reference, search online, or take recommendations from their family and friends. Unless you’re a part of someone’s network, it can be difficult to increase your visibility and expand your clientele.
At Dietitian Directory, we help connect Registered Dietitians to people who are actively looking for the right professional or one who is focused in a particular area. If you’re looking for ways to advertise your services, becoming a part of an online Dietitian Directory is a great marketing tool that provides the following benefits.
1. Allows you to expand your reach
Registered Dietitians often express that their website gets lost in the mix of search engine results or they only have the option of listing their services in local business directories. When you become a part of an online Dietitian Directory, clients from across Canada and the United States are able to find you easily.
2. A forward-thinking marketing strategy
While business directories are not a new concept, general directories cast a wide net. One of the advantages of an online Dietitian Directory is that it focuses on a niche and helps Dietitians cut through the clutter. In our digital world, people are looking for a frictionless experience to find the services they’re looking for which the Dietitian Directory provides.
Registered Dietitians use this online tool as an effective part of their marketing strategy as it provides a quick, easy-to-use snapshot of the business. Dietitians can include a link to their website, contact information, location, availability, education, credentials, and bio. The directory gives users an easy and convenient way to find a Dietitian in one place.
3. Increases credibility and trust
At the Dietitian Directory, we vet all of the Registered Dietitians who want to list their services through our online platform and ensure they have the credentials and education required. Users know that they can find a trustworthy, knowledgeable, and experienced Dietitian through our website. Furthermore, Dietitians have the opportunity to submit their own content to feature on the website which further increases credibility and trust.
4. Establishes a sense of community
Our online Dietitian Directory is unlike other business directories that feel impersonal and technical. When you browse through our website, you’ll quickly find that photos of Registered Dietitians and featured articles written by our Dietitians give it a personal touch. While the directory is an easy-to-use search engine, we also provide educational resources for our users, such as nutritional information and tips. This helps create a sense of community not only for Registered Dietitians but also for users who come back to our website for valuable information.
5. Created by a Dietitian for Dietitians
Last but certainly not least, the Dietitian Directory was created with a genuine interest in helping Dietitians in the community succeed. We aim to be the bridge for connecting Dietitians with people who want to improve their health and nutrition. Established by a Dietitian, we want to provide an opportunity for Dietitians to expand their reach and for the public to increase their knowledge about one of the most important things in their life they can control – their nutrition!