Case Study: Stephanie Willard, MS, RD – Eating Disorder Specialist in Fountain, Colorado
Stephanie Willard is a registered dietitian with a private practice in Fountain, Colorado. With a background as a high school science teacher, she made a career shift inspired by personal experiences with her son’s ARFID (Avoidant Restrictive Food Intake Disorder) and her husband’s celiac disease. Stephanie brings passion and insight to her practice, particularly focusing on eating disorders and adolescent nutrition. She has been a member of the Dietitian Directory since starting her private practice in 2021.
Below, Stephanie shares her experience with the Dietitian Directory, highlighting the advantages and benefits it brings to her practice.
You can discover more information about Stephanie Willard on her website or inside the Dietitian Directory.
Background and Career Shift
“I used to be a high school science teacher before I changed careers. My son’s ARFID and my husband’s celiac disease pushed me to dig deeper into nutrition. After researching diets for my family, I realized I wanted to help others facing similar challenges. That’s when I decided to pursue dietetics.”
“In my dietetic internship, I wasn’t initially sure what area I would specialize in. However, after shadowing a dietitian who worked with eating disorders, I fell in love with the work. It allowed me to connect my passion for adolescent health with dietetics. It just clicked.”
Discovering the Dietitian Directory
“I heard about the Dietitian Directory through word of mouth. I loved the idea of being part of a community specifically for dietitians where people search for experts in our field. The fact that clients coming through the directory are looking for verified, credentialed professionals makes a huge difference. These clients often know what they need before reaching out.”
Marketing Before and After Joining the Directory
“Before joining the Dietitian Directory, one of my biggest challenges was marketing. I wasn’t always finding clients in my niche, especially those seeking long-term help for eating disorders. I also felt like I wasn’t fully satisfied with the results from my own marketing efforts.”
“Joining the directory allowed me to take a step back from spending so much time marketing. I now trust the directory to handle that aspect of my business, which gives me more time to focus on client care.”
Client Interaction and Conversion
“I’ve definitely noticed a shift in the types of clients who contact me through the Dietitian Directory. Compared to other platforms, I was seeing more people looking for weight loss advice, but now I’m getting more inquiries specific to eating disorders, which is my specialty.”
“Although not all inquiries turn into clients, the directory has helped me achieve around a 20% conversion rate. In fact, one particular client I found through the directory has stayed with me long-term and provided an 18x return on my investment.”
Benefits of Membership
“One of the most valuable aspects of the Dietitian Directory is that it pays for itself. I had a client who covered the cost of my directory membership in just three months, and that was just one lead. The return on investment has been incredible.”
“Additionally, the Dietitian Directory increases the credibility of dietitians. When people search through the directory, they know they’re getting a qualified professional, which makes clients more confident in reaching out to me.”
Efficiency and Convenience
“I love how easy it is to set up a profile on the directory and then let it do the work for you. Once my profile was set up, I didn’t have to invest time in additional marketing efforts. Clients reach out to me directly, and it’s incredibly convenient to get those consults sent straight to my inbox.”
Return on Investment
“One of my biggest successes came from just one client who I found through the Dietitian Directory. This client brought in a return of 18 times the cost of my membership. For the amount of effort it took to set up my profile, the financial return has been outstanding.”
Advice for Other Dietitians
“My advice to other dietitians would be to join the directory without hesitation. The cost is so reasonable, and even one client can cover the membership fee. There’s really no downside—just benefits.”
Future Aspirations
“Looking ahead, I see myself continuing with the Dietitian Directory. I like keeping my practice small, so I can spend time with my family. I don’t want to spend too much time on excessive marketing or administrative tasks, and the directory helps make that possible by finding the right clients for me.”
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Join Stephanie Willard and 104 Registered Dietitians inside the Dietitian Directory for an affordable monthly rate. Click here to learn about the benefits of becoming a member today.
